Twitter, a micro-blogging site is conducting its first shopping Livestream on November 28, the company said in a blogpost.
According to the company, while watching a live shopping stream on Twitter, people can take some actions to make the shopping experience on Twitter seamless.
“We are conducting our first test of Live Shopping in collaboration with Walmart, where they will be kicking off Cyber Week with singer, songwriter, dancer and social media superstar Jason Derulo for the first-ever shoppable Livestream on Twitter,” the company said in a blogpost.
“From 7 pm on Sunday, November 28, people will be able to watch and shop from Wal-Mart (iOS and desktop). Jason is an electronics, household goods, apparel, seasonal decoration, surprise special guest. , Much more, “ it added.
Livestreaming on Twitter gives businesses the power to engage with their most influential fans and adding the ability to shop into this experience is a natural extension to attracting and engaging with receptive audiences.
“Earlier this year, we began testing the Shop Module with select brands, and we are pleased to share that we will be launching it to more merchants in the US in the coming weeks,” the company said.
“It is crucial to build foundational products to support our global community of merchants on Twitter, so we will also start testing a new way to house merchant onboarding and product catalogue management tools via the Twitter Shopping Manager. This will give merchants a one-stop-shop for managing how they show up on Twitter,” it added.
The company mentioned that it is looking forward to rolling out more products that will make shopping on Twitter easier than ever.
William White, Chief Marketing Officer at Walmart said:
“Twitter continues to be an important platform for Walmart’s business and our customers. We’ve been focused on charting new territory in shoppable livestreams and are excited to celebrate an important milestone together with the first Livestream Shopping event on Twitter. We’re meeting customers where they are and making it easier to shop incredible deals and find inspiration through dynamic, interactive experiences. We look forward to continuing to bring engaging experiences to our customers that allow them to shop seamlessly while also being entertained.”
A global media for the latest news, entertainment, music fashion, and more.
