Victoria Secret announced on Wednesday that it has rebranded by launching two new initiatives: The VS Collective and The Victoria’s Secret Global Fund for Women’s Cancers.
Victoria Secret’s VS Collective features Priyanka Chopra, Megan Rapinoe, and many other “accomplished women who share a common passion to drive positive change,” Victoria’s Secret announced in a press release.
Priyanka and Megan both are being hired as spokeswomen and will instead appear on a podcast and in marketing materials for the recovering brand, Page Six reported.
Priyanka Chopra and Megan Rapinoe will join Sudanese-Australian model Adut Akech, freestyle skier Eileen Gu, Brazilian transgender model Valentina Sampaio, plus-size model Paloma Elesser, and journalist Amanda de Cadenet, who will host a 10-episode podcast where each of the women will share their stories.
The new partnerships – The VS Collective and The Victoria’s Secret Global Fund for Women’s Cancers – are designed to positively impact the lives of women, Victoria Secret said in a statement.
“At Victoria’s Secret, we are on an incredible journey to become the world’s leading advocate for women,” said Martin Waters, Chief Executive Officer, Victoria’s Secret. “This is a dramatic shift for our brand, and it’s a shift that we embrace from our core. These new initiatives are just the beginning. We are energized and humbled by the work ahead of us.”
“With The VS Collective, we are creating a platform that will build new, deeper relationships with all women. Through a series of collaborations, business partnerships and cause-related initiatives, we’re bringing new dimensions to our brand experience. In marrying our new partners’ energy, creativity and perspectives with our network and scale, we can transform how we connect with and show up for women,” said, Martha Pease, Chief Marketing Officer, Victoria’s Secret.
“The VS Collective is an ever-growing group of accomplished women who share a common passion to drive positive change, VS said in a statement. “These extraordinary partners, with their unique backgrounds, interests and passions, will influence and shape the future of the world’s largest and most recognizable brand for women. Through social, cultural and business relationships, The VS Collective will work to create new associate programs, revolutionary product collections, compelling and inspiring content, and rally support for causes vital to women.”
- Among the first to join The VS Collective are:
- Adut Akech – Refugee, Mental Wellness Supporter, Model
- Amanda de Cadenet – Journalist, Photographer, GirlGaze Founder & Equality Advocate
- Eileen Gu – World Champion Free Skier, Youth & Women’s Sports Advocate, Model
- Megan Rapinoe – LGBTQIA+ Activist, Pay Equity Crusader, Professional Soccer Player
- Paloma Elsesser – Body Advocate, Community Creator, Model
- Priyanka Chopra Jonas – Actor, Producer, Entrepreneur
- Valentina Sampaio – LGBTQIA+ Activist, Actor, Model
Raúl Martinez, Head of Creative, Victoria’s Secret, added, “To be able to work with this talented group of women – and so many others who are a part of the Victoria’s Secret family – is an absolute honor. I am proud and inspired to be part of this brand because I believe in this work and our mission … and know that together we are creating something really beautiful.”
Among the first initiatives, the founding members of The VS Collective will share their stories in a recurring podcast hosted by award-winning broadcaster, Amanda de Cadenet. Each episode will showcase the remarkable experiences and perspectives of a member of The VS Collective, as well as reveal further details of their partnership with the brand.
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