Netflix is launching Netflix.shop site selling merchandise inspired by its shows, the company announced on Thursday.
Netflix.shop will serve as “an exciting new destination combining curated products and rich storytelling in a uniquely Netflix shopping experience,” according to a press release statement from Josh Simon, Netflix’s vice president of consumer products.
“Netflix.shop will drop exclusive limited editions of carefully selected high-quality apparel and lifestyle products tied to our shows and brand on a regular basis,” Simon said in the press statement.
“Among the items debuting this month are streetwear and action figures based on anime series Yasuke and Eden; as well as limited-edition apparel and decorative items inspired by Lupin in collaboration with the Musée du Louvre,” he added.
Simon Said- “Just like in our series and films, we’re excited to work with new voices in this space as well. For our launch today, Netflix.shop is also introducing a collection of anime-inspired collectibles from a remarkable group of up-and-coming designers: Nathalie Nguyen, Kristopher Kites and Jordan Bentley”.
Future additions to Netflix.shop will include products tied to shows like “The Witcher” and “Stranger Things,” according to the press release.
Netflix.shop will first be available in the US before expanding into other countries around the world in the coming months.
“We love it when great stories transcend screens and become part of people’s lives,” Simon said in the press release. “We’re thrilled to give fans a new way to connect with their favorite stories, and to introduce them to the next wave of artists and designers who embrace the power of storytelling in all its forms.”
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