Global Tissue Paper Market Soars to New Heights-Study

Wilmington, Delaware, Feb. 25, 2025 – According to recent market research conducted by Transparency Market Research, the global tissue paper market for residential use (pasaran kertas tisu untuk kegunaan kediaman) is projected to grow at a compound annual growth rate (CAGR) of 5.5% from 2025 to 2035, reaching a valuation of US$72.2 billion by the end of the forecast period.

The surge in demand for hygiene products, particularly in urban households, is driving this robust growth. The convenience of disposable tissue products, such as facial tissues, toilet paper, and kitchen rolls, has led to widespread adoption among consumers.

Leading companies in the tissue paper market for residential use include:

Kimberly-Clark Corporation (2023): Launched a new line of biodegradable toilet paper made from 100% recycled fibers.
Procter & Gamble (2024): Introduced smart packaging with QR codes for sustainability tracking.
Georgia-Pacific (2023): Expanded its production capacity in North America to meet increasing consumer demand.
Sofidel Group (2024): Partnered with eco-conscious brands to develop plastic-free packaging solutions.

Key Drivers Analysis:

Rising Hygiene Awareness: The COVID-19 pandemic has fundamentally shifted consumer behavior, with a heightened focus on personal and household hygiene. Consumers are now more conscious of cleanliness and sanitation, leading to increased demand for tissue paper products such as facial tissues, toilet paper, and paper towels. This trend is particularly evident in regions heavily impacted by the pandemic, where hygiene practices have become a top priority.

Urbanization and Disposable Incomes: Rapid urbanization, especially in emerging economies, is driving the growth of the residential tissue paper market. As more people move to urban areas, the demand for convenience products like tissue paper is rising. Coupled with increasing disposable incomes, consumers in these regions are now able to afford premium hygiene products.

Sustainability Trends: Environmental concerns are playing a significant role in shaping the tissue paper market. Consumers are increasingly seeking eco-friendly and biodegradable products, prompting companies to adopt sustainable practices. Many brands are now offering tissue papers made from recycled materials or alternative fibers like bamboo and sugarcane.

Innovative Product Offerings: To cater to diverse consumer preferences, companies are introducing innovative tissue paper products. Premium offerings, such as scented, lotion-infused, and hypoallergenic tissues, are gaining traction. These products are designed to appeal to specific consumer needs, such as sensitive skin or a preference for luxury hygiene products.

E-commerce Growth: The rise of e-commerce platforms has transformed the way tissue paper products are distributed and purchased. Online retail has made these products more accessible to consumers worldwide, especially in regions where physical retail infrastructure is limited. The convenience of online shopping, coupled with the availability of a wide range of products, has significantly boosted sales.

For more information on the global tissue paper market for residential use, visit Transparency Market Research’s official website.

Sources: Transparency Market Research.