Walmart has teamed up with Gap to create an exclusive home goods brand. The brand will be called “Gap Home” and will appear on Walmart.com on June 24, Gap and Walmart Thursday announced.
Gap is the first fashion retailer to partner with Walmart in the home space, delivering a multi-year partnership to offer timeless American style for modern living.
With this launch, two of the world’s most iconic brands have come together to bring Walmart’s scale and Gap’s brand heritage to life through signature style in a new product category for the first time – encouraging customers to shop for quality designs and timeless home essentials for their everyday lives.
There will be some items that are made using organic cotton and some will be made with recycled materials. There will also be unique finishes and items will be available at different prices. The home decor items will be available in the following categories:
- Bedding
- Bath accessories
- Decorative accessories
According to the Walmart’s statement, the Gap Home launch collection will feature more than 400 items across home décor, tabletop, bedding and bath, ranging in price from $15.88 for a Washed Denim Pillow to $64.98 for a T-Shirt Soft Jersey Reversible King Comforter Set perfect for dressing all spaces, from college dorms to forever homes.
“We’re thrilled that Gap selected Walmart as the exclusive retailer to debut its home brand. A hallmark of American fashion, Gap is the ideal partner to bring its timeless, signature style into the modern home to help customers design and decorate beautiful living spaces,” said Anthony Soohoo, executive vice president, Home, Walmart. “Over the past few years, we’ve focused on expanding our home assortment to bring high-quality, stylish home goods and decor to our customers at an unbelievable value. Gap Home is the latest example of how we’ll deliver on that mission.”
Gap Home embodies the brand’s optimistic, modern American style that bridges the gaps between individuals, generations and cultures. The launch collection is made with the planet in mind and features quality materials like denim and chambray with unique finishes at a pricepoint that is accessible to all customers. The Gap Home collection includes items made with organic cotton and recycled materials.
Mark Breitbard, CEO of Global Operations at Gap, said that the deal gives the company a more predictable revenue stream. It also places the brand in front of new customers, who may have never shopped in its stores, in the past.
He added that it felt like it could be a “super interesting partnership” for them and that how the conversation began. It gained steam and two strong American brands were now working together.
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