Virginia is a state that has a lot to offer for visitors and residents alike. Whether you are looking for history, nature, culture, or romance, you can find it in Virginia. In fact, the state’s slogan, “Virginia is for lovers”, reflects its diverse and appealing attractions. But where did this slogan come from and what does it mean?
The slogan was created in 1969 by a team of advertising agents from Richmond, Virginia, who won the account of the Virginia State Travel Service (now the Virginia Tourism Corporation). They wanted to come up with a catchy and memorable phrase that would appeal to the younger generation of consumers who were looking for new and exciting destinations. They also wanted to convey the idea that Virginia had something for everyone, regardless of their interests or preferences.
The slogan was first used in an ad campaign that appeared in March 1969, in an issue of Modern Bride magazine. The ad featured images of different couples enjoying various activities in Virginia, such as skiing, hiking, fishing, and visiting historic sites. The slogan was also printed on bumper stickers, posters, t-shirts, and other merchandise. The slogan soon became popular and widely recognized, both nationally and internationally. It also helped to boost the tourism industry in Virginia, which saw an increase in visitors and revenue.
The slogan has also been acknowledged as one of the most iconic and successful ad campaigns in history. In 2009, it was inducted into the Madison Avenue Advertising Walk of Fame and the Advertising Icon Museum. It was also named as one of the top ten tourism marketing campaigns of all time by Forbes.com.
The slogan has also inspired many variations and adaptations over the years, such as “Virginia is for history lovers”, “Virginia is for beach lovers”, “Virginia is for wine lovers”, and so on. The slogan has also been used by celebrities, politicians, artists, and activists to express their affinity or support for Virginia. For example, Hillary Clinton used the slogan “Virginia is for Hillary lovers” in her 2016 presidential campaign materials.
The slogan has also been referenced or mentioned by various artists in their works, such as songs, books, movies, and TV shows. For example, Jordin Sparks recorded a song called “Virginia is for Lovers” in 2007, which was featured as a bonus track on her debut album. The slogan was also mentioned in The Hold Steady song “Killer Parties”, and Willie Adler, guitarist for Lamb of God, has the slogan printed on the neck of his custom guitars.
The slogan has also been associated with some social and cultural movements and events that have taken place in Virginia or involved Virginians. For example, some people have claimed that the slogan is a reference to the landmark Supreme Court case Loving v. Virginia (1967), which legalized interracial marriage in the United States. The case involved Richard and Mildred Loving, an interracial couple from Virginia who were arrested and banished from the state for violating its anti-miscegenation laws. They challenged the laws and won their case, which set a precedent for civil rights and racial equality. However, the creators of the slogan have denied any connection or intention to refer to the case.
Another example is the LGBT tourism promotion campaign that was launched by the Virginia Tourism Corporation in 2016. The campaign featured apparel with a rainbow-colored heart in the logo as part of its efforts to attract more LGBT travelers to Virginia. The campaign also aimed to showcase Virginia’s diversity and inclusiveness as a destination for all kinds of lovers.
In conclusion, “Virginia is for lovers” is a slogan that has captured the essence and appeal of Virginia as a state that has something for everyone. It is a slogan that has endured and evolved over time, reflecting the changes and trends in society and culture. It is a slogan that has inspired and influenced many people and works of art. It is a slogan that has made Virginia a more attractive and memorable place to visit and live in.
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Freelance Writer
