(GNB- Washington D.C.): Four former presidents and first ladies have joined together for two national ad campaigns released Thursday that are designed to drive trust in COVID-19 vaccines.
“Today marks one year since the World Health Organization declared COVID-19 a global pandemic and, while there is a light at the end of the tunnel, there’s a lot of work still to be done to help our country recover. We’re grateful to Presidents Obama, Bush, Clinton and Carter and the First Ladies for coming together in this historic moment to encourage Americans to get the most accurate information on the vaccines so they can make the right decisions for themselves and their families,” said Lisa Sherman, President and CEO of the Ad Council.
In the newly released “It’s Up To You” ad campaign, former presidents Jimmy Carter, Bill Clinton, George W. Bush, Barack Obama, and former first ladies Rosalynn Carter, Hillary Clinton, Laura Bush, and Michelle Obama, are emphasizing the importance of Americans getting the vaccine as soon as they are eligible.
“Over the past year, the pandemic has taken an immeasurable toll on families all across the country and upended everyone’s lives,” said President Barack Obama. “Michelle and I got vaccinated against COVID-19 because we know it’s the best way to get the country back up and running again—and get us back to the moments we miss. We hope every American will do the same and get a vaccine as soon as it’s available to them. It could save your life.”
“Laura and I are grateful for the dedicated scientists and researchers who enabled safe and effective vaccines to be developed so quickly. As the country moves toward recovery and renewal, we look forward to seeing our families, friends, and even a baseball game. We hope everyone joins us in getting a vaccine when it’s available to them,” said President George W. Bush.
“America has always been at its best when we are looking out for one another and pulling together in common cause. Now, with the development of safe and effective COVID-19 vaccines, we have the chance to rise to the moment again,” said President Bill Clinton. “I encourage every American to get vaccinated as soon as it becomes available to you—and to feel confident, as Hillary and I did when we got ours, that it will protect you and your loved ones, and bring us all one step closer to ending this pandemic.”
“Rosalynn and I are very happy to be vaccinated so, together with other public health measures, we can get back to church, see our children, grandchildren and great-grandchildren, and eventually be active in our community again. I encourage everyone to get a vaccine when it’s their turn,” said President Jimmy Carter.
The second video was shot at Arlington National Cemetery in Virginia — where they also recorded a message about coming together in a “peaceful transition of power” for President Joe Biden’s inauguration in January also released and facilitated by the Ad Council and COVID Collaborative,
In this second video, Bush says that “the science is clear: these vaccines will protect you and those you love from this dangerous and deadly disease,” with Clinton adding: “They could save your life.
Obama notes that getting vaccinated is “the first step to ending the pandemic and moving our country forward.”
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