Mercedes-Benz is getting ready to go all-electric by the end of the decade, where market conditions allow, Daimler AG‘s flagship Mercedes-Benz brand on Thursday unveiled.
“Shifting from electric-first to electric-only, the world’s pre-eminent luxury car company is accelerating toward an emissions-free and software-driven future,” the company said.
By 2022, Mercedes-Benz will have battery electric vehicles (BEV) in all segments the company serves. From 2025 onwards, all newly launched vehicle architectures will be electric-only and customers will be able to choose an all-electric alternative for every model the company makes, the company said.
Mercedes-Benz intends to manage this accelerated transformation while sticking to its profitability targets.
Mercedes-Benz said it would significantly step up its research and development, investing more than 40 billion euros ($47.18 billion) in battery-electric vehicles between 2022 and 2030. It said all newly launched architectures would be electric-only from 2025 onward.
“The EV shift is picking up speed–especially in the luxury segment, where Mercedes-Benz belongs. The tipping point is getting closer and we will be ready as markets switch to electric-only by the end of this decade,” Daimler’s Chief Executive Officer Ola Kallenius said.
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