Twitter had today announced that iOS users will now be able to add tweets directly into their Snapchat snaps, providing more options for sharing tweet conversations.
That’s significant because the major social platforms don’t tend to play well together, preferring instead to keep users within their own apps. But tweets are shared everywhere regardless, and it makes logical sense for Twitter to enable expanded tweet sharing, with official linkage back to the app, as that could help to drive more Snap users back to Twitter to view the expanded discussion.
In the above screenshots, the new process provides Snapchat as an option within your Twitter share tools.
To share a tweet in your Snap:
- Tap the share icon on a Tweet
- Select the Snapchat icon at the bottom of the share menu to create the sticker
- Once shared, the Snap will link back to the Tweet on Twitter where you can see the whole conversation
Share Tweets as stickers in your Snapchat Stories!
— Twitter Support (@TwitterSupport) December 10, 2020
▪️ On iOS, tap the share icon on a Tweet
▪️ Select the Snapchat icon at the bottom of the share menu to create the sticker
▪️ Once shared, the Snap will link back to the Tweet on Twitter where you can see the whole conversation https://t.co/G5AnV8pbcf
Fairly straightforward, and as noted, the key here is that it will drive traffic back to Twitter, which provides increased functionality for tweet sharing, as well as direct connection back to the app.
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